Marketing & Strategy Innovation blog

Corporate Culture and the Bottom Line

Is there a linkage between corporate culture and the bottom line?
 
In a nutshell... yes. Corporate culture is linked to so many business decisions and business outcomes. You might be surprised!
 
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A Fish Rots from the Head Down

A fish rots from the head down - and so does your culture.
 
What does "a fish rots from the head down" mean? It means that the problem starts at the top, that the problems, failures, issues, toxicity, etc. in your organization - or any organization - start with the leadership team.
 
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Could Nestlé Disrupt Its Brands?

With Nestlé facing pressure to break up the company and a CPG market that is no longer obediently accepting of its practices, its CEO is committed to buying and promoting the value of its brands.
 
It could disrupt them instead. Here’s why:
 
Brands ain’t what they used to be.
 
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The Continuum of Data-Driven Success

I originally wrote today's post for Logi Analytics. It appeared on their blog on December 14, 2017.
 
Data is just data until you do something with it, right?!
 
That statement has plagued companies for a long time. For a variety of reasons, not the least of which is that they just don’t know what to do with the data.
 
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CX Journey™ Musings: Golden Rule or Platinum Rule?

Here's another age-old debate... gold or platinum?
 
Personally, I prefer platinum.
 
Oh wait. What are we talking about? LOL.
 
Rules. I'm talking about rules.
 
I still prefer platinum! 
 
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Imagine That You're a Human...

Now there's a crazy statement to make during a customer experience design session...
 
"Imagine for a second that you're a human... "
 
Yikes!
 
Unfortunately, more companies need to start thinking this way!
 
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Enterprise Software Priorities for the Next Decade

As I continue my myriad research projects this spring season I come across incredible insights from those I interview.
 
I have been doing a lot of work in platforms, data usage (including AI), infrastructure, and digital transformation this season (and I don’t see it slowing down, or changing, anytime soon – these are mission-critical, decade-plus initiatives for most organizations and they need to — well, compare notes.
 
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Free Breakfast Session: NPS Programmes done right: To win loyal customers and profit!

Net Promoter Programs (or other Voice of the Customer approaches) have already become an integral part of operations for many companies. See how you can use NPS to win the best customers and to achieve the highest financial results for your business. Because without satisfied customers there is no successful service!

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Gratis Breakfast Session: Net Promoter richtig gemacht: Schnell Loyalere Kunden und mehr Gewinn!

Net Promoter Programme sind zu Recht zu einem festen Bestandteil vieler Unternehmen geworden. Holen Sie mithilfe von NPS die besten Kunden - und finanziellen Resultate aus Ihrer Firma heraus. Kein erfolgreicher Service ohne zufriedene Kunden!

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