People, Partners and Places

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Stefan Kolle

Innovator – Disruptor – Enabler

Stefan is a disruptive influence. As co-founder, and Managing Director  of Futurelab, he helps companies to become more profitable by focusing on their customers, He also encourages businesses to shake up their marketplace through meaningful innovation in customer experience.

After 20 years working with C-level teams at Audi, Vodafone Group, ING, BAT Japan, Sanoma CEE, Heineken, Philips, Bank of Piraeus, JTI Ukraine, ETEX and many others, Stefan just knows what works and what doesn’t. He delivers brand advocacy strategies based on customer and employee engagement, motivation and empowerment.

  • Lives: Now
  • Thinks: 5 years from Now
  • Always finds the extra angle; if there isn’t an extra angle, he creates it
  • Addicted to technology
  • Strives for a world without the need for advertising
  • Several C-level roles in insurance, finance and technology
  • Developed new businesses in 13 countries and launched one of the first web-builders in NL
  • Stefan’s role model is Leonardo da Vinci
  • Juror for the Webbies and many CX Awards
  • Net Promoter® Certified Associate
Stefan Kolle
Marina Natanova

Marina Natanova

Interrogator – Investigator – Atom-splitter

Marina is ruthless with clutter. She specializes in cutting through and helping clients pinpoint the questions that have the power to transform customer experience and deliver profit.

Marina kicked off her career in market research, before moving into media planning where she worked on accounts for Danone, Dandy and Unilever. She then used her experience to set up a media consultancy in partnership with international media auditors. She believes customer-centricity should be business-as-usual and joined Futurelab to make it so.

Besides leading Futurelab Research, Marina provides media and strategic marketing expertise to Futurelab clients across Europe and Asia. She has worked with brands such as Toyota, Merceded, Vodafone, Sanoma,, Shapeways, Weber-Stephen, American Consolidated Media, Unibake, Visa, Shell, Nokia,  and Adidas.

Team of three co-workers in stylish studio

Our partners

We are a vendor-agnostic company.  But if your business lacks the required resources or skills, or don’t know where to find them, our network can help you scale your efforts to what ever size you require.  If you want more information, feel free to click below.

Our strategic partners

Our oyster

We cover Europe and can reach the world.

  • Worked across more than 50 countries and 20 different industries
  • Influenced the behaviours of over 1,000,000 employees
  • Improved customer experience of 250 mln consumers and hundreds of thousands of B2B customers


Own offices ( Munich, Hamburg, Zurich, Antwerp, Stuttgart
Representations: Valencia,  London, Athens
Network partners: Copenhagen, Prague