Innovating in savouries (EUR)
While already hugely successful in the bake-off bread and sweet pastries market, this Swedish-owned company realised that their lack of savoury products limiting their growth potential.
These experienced bakers would have found it easy to create a few panini and pizza slices and enter the market, tick the box. At Futurelab we don’t do tick-box exercises. We showed this client not how to enter the new market, but how to conquer it.