Cases in Banking & insurance

Banking & insurance

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Most financial services brands talk big about customer-focus; some of them even mean it. But making it actually happen inside a business – among tens of thousands of employees across nine countries – is a serious challenge.
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The word rebranding takes on a different dimension if it is wrapped in a merger of finance companies across 30 countries. Making it happen at this €500 bn AUM asset management firm, presented major challenges from regulators, customers and employees. Futurelab was brought in to manage all three aspects of an urgent, mission-critical change programme.