Cases in Beauty

A luxury cosmetics brand wanted to establish a distribution based in Belgium, as a start for their European expansion.

Imagine you start work as the first ever CMO of a cosmetics giant. A firm with billions in sales, dozens of brands and a presence in over 100 countries. Your task is to introduce a rigorous approach to marketing at group level and formulate a strategy that will put you ahead of your equally large, skilled competitors. Need a hand?