Boomers+ Generation Y and Social Networks

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by: Dick Stroud

USA Today has a long article about how Boomers are using social networking. Lots of stories about how older people are using the Facebook and MySpace.

More interesting information comes from the latest Consumer Electronics Usage Survey from Accenture. I cannot find a link to this survey so can only reproduce what was covered on Steve Rubel’s blog posting.

I think the chart says it all. As you would expect there would be a higher growth rate of use from the sectors with the lowest historical usage. What is more interesting is the plateauing of use by Gen Y. Are we near to maximum penetration for this generation?

Is social networking sinking into the category of a foundation application and losing its excitement. That is my guess. We need another year of results to know with any certainty.

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