by: Ilya Vedrashko
The grand opening of the American Apparel's Second Life store on Lerappa Island (sl-url) is scheduled for July 28, 7pm PST/SLT.
The company plans to offer an "exclusive preview of our new Denim Slim Slacks for men and women" and will offer a "15% discount on any Real Life item you buy in Second Life".
— AA website
Original Post: http://adverlab.blogspot.com/2006/07/event-american-apparels-grand-opening.html