Shopping 2.0

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by: David Armano

There's a new breed of "commerce" sites out there (more like shopping experiences that mimic the real world).  Kobalt Shop is one of them.  It's in the same genre as Shop Composition.  Essentially, what these sites do is elevate online shopping closer to what people experience offline.  There is a de-emphasis of page-by-page interactions (imagine if your checkout clerk paused several times for 2-3 seconds during your checkout).  Fluidity and a natural flow replace unnatural page loads.  Stay tuned, there will be more examples of this coming soon to a browser near you.

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