8 Ways in which NPS® can add value to your business

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Could asking two simple questions actually help double your sales? 

Over the past 15 years, I’ve seen this and many other amazing results of well run Net Promoter programmes:

  • Increasing customer retention / loyalty
  • Generating a tsunami of warm customer referrals (that generate prospects up to 50X more likely to buy)
  • Growing the average spend of key accounts
  • Breaking down organizational silos… 

 The bottom line: NPS can add tremendous value to your business. Here are 8 examples — with 10 real-world cases — on how to use NPS to create tangible business results. 


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When done right, NPS can boost both your organization’s results, and your career. I hope these examples helped you to recognise the opportunities for your situation. 

If you are still struggling to clearly identify the opportunities, quick wins and a path to get there, feel free to reach out for us for a complimentary consultation. Just send us an email at info@futurelab.net and we can arrange the time for the discussion. 

In the meantime, I wish you lots of happy customers! 

If you want to learn more about NPS and Voice-of-Customer Programs in B2B – check the ultimate guide, which we have created, based on our 15 years experience and real life examples.