By now, it should be obvious how important it is to clearly differentiate your brand. But I still get questions about how to identify key brand differentiators — or how to prioritize them, clarify them, or use them in brand strategy development.
So I’ve produced an excerpt from a recent webinar I gave in which I took participants through developing their strategic brand platforms. Take a look to learn:
- the role of differentiators in your competitive brand positioning
- 12 possible types of brand differentiators
- criteria to evaluate your brand differentiators
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Read the original post here.