You’ve got brand-building questions; I’ve got answers!
Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building. My answers are taken from my recent media interviews, so they’re based on real-live issues. Take a look at the first instalment: How should we evolve or extend our brand?
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Image via flickr
Original Post: http://deniseleeyohn.com/bites/how-should-we-evolve-or-extend-our-brand/
Occupation: Brand-building Expert
Organisation: Independent Consultant
Profile
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).
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