Customer Service: The Forgotten Marketing Channel

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Guest Post by Salesforce Canada 

Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one, quick, effective service should be top of mind for any business. 

Put the customer back in customer service and make it easier to have a positive experience with your brand. Read on for ways to equip your team with core best practices and be sure to check out Service Cloud and Desk to ensure your company has top-notch customer service for the long term.

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