Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe!
Dr. Nick Morgan is an expert speaking coach and the author of the bestselling books Give Your Speech, Change the World, Trust Me and Power Cues. We talked about what Nick means by “power cues,” how to be charismatic, becoming a better speaker, and training your intuition in Ep #11: Power Cues and Non-Conscious Communication with Dr Nick Morgan.
Peter McLaughlin has an unusual background – he has worked in the fields of sales, acting and hypnotism, and combines these in his advice for being more persuasive. Ep #12: Subconscious Selling with Peter McLaughlin is another episode that’s particularly good for speakers and anyone doing even small presentations. Peter and I discussed making your presentations more entertaining, building rapport with the audience, using language to capture the unconscious mind, and more.
Want to make your website produce more leads and/or sales? Listen to my chat with conversion optimization expert Chris Goward, author of You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing. In Ep #13: Conversion Optimization with Chris Goward, we covered A/B testing, why “best practices” aren’t always best, mobile optimization, and other interesting things.
The next episode features another conversion expert, fellow Austinite Brian Massey. He’s the author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist and is known for his trademark lab coat. We talk about conversion, of course, but also earning the trust of customers and a very surprising way to get more phone leads. Listen to (or read) Ep #14: Conversion Science with Brian Massey.
It may surprise my US readers and listeners that neuromarketing is actually a hotter topic in other parts of the world. I invited the founder of the Neuromarketing Science and Business Association (NMSBA), Carla Nagel, to give listeners a global perspective on the industry. In Ep #15: The Future of Neuromarketing with Carla Nagel, Carla talks about the changes in perceptions of neuromarketing, eliminating bad advertising, tools for any budget, and the creative process of advertising.
Does your slide deck suck? Do people play Candy Crush during your presentations? You need the kind of help that Nancy Duarte can provide. She is the award-winning author of Slide:ology, The HBR Guide to Persuasive Presentations, and Resonate. In Ep #16: Presentation Persuasion with Nancy Duarte she gives us useful do’s and dont’s for presentations, and gives us (limited) permission to create text-filled slides. (Hint: it’s NOT for slides that you’ll be using during your presentation. Check the show notes page for a link to Nancy’s FREE ebook, Slidedocs.)
There’s nothing more useless than a liberal arts degree, right? One person who can refute that statement is Christian Madsbjerg, co-founder of ReD Associates and co-author of the book, The Moment of Clarity – Using the Human Sciences to Solve Your Toughest Business Problems. Christian tells us how understanding human behavior helped revitalize Lego and can solve other real-world business problems in Ep #17: Business Anthropology with Christian Madsbjerg.
What does it mean to be compelling? Jim Davies thinks there’s solid science to explain “compellingness.” He runs the Science of Imagination Laboratory and is the author of the book, Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe. List to our (compelling?) chat, Ep# 18: How to Be Compelling with Jim Davies to find out how to grab and hold people’s attention.
Joel Weinberger is a busy person. He’s a practicing clinical psychologist specializing in personality and motivation, a professor of Advanced Psychological Studies at the Derner Institute at Adelphi University in New York, a judge for the Ogilvy Awards, and founder of a neuromarketing business. We talked about why surveys and focus groups do not work, decision making and the role of the conscious and unconscious, engagement vs. attention, and more. Check out Ep #19 – Probing the Subconscious with Joel Weinberger.
Dr. Thomas Ramsøy is another leader trying to bridge the divide between academia and commericial neuromarketing. And, he’s got a brand-new book that may well become the standard textbook for students exploring neuromarketing in universities around the world. In Ep #20: Bringing Brains to Business with Thomas Ramsøy, we talk about Thomas’s new book, changing attitudes towards neuromarketing, the prospects for neuromarketing growth in the US and Europe, and more.
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