New MSI Blogger: Hutch Carpenter

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Dear readers,
Keeping with our aim to bring you the best and brightest bloggers, today we’d like to introduce mr Hutch Carpenter. While his tagline is ‘not actually a geek’, Hutch has a deep tech background and extensive experience with software companies in the fields of innovation and product management.
As Senior Consultant at Hype Innovation he helps companies excel at innovation through social and crowdsourcing principles. The concept on which he focuses his approach is jobs-to-be-done, which translate into bringing customers’ needs and wants into product development and management.
On his blog, bhc3, he writes about crowdsourcing, innovation , integrating customer insights into problem-solving processes and many more. You are welcome to discover them yourselves by looking into his Futurelab archive.