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Marketing to Boomers – Financial Services Forum presentation

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This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.

It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer – Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images

Presentation to the Financial Services Forum from 20plus30

 

Enjoy the podcast. You can also download a PDF of the slides.

 

Click here for the original post

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Dick Stroud
  • Occupation: Consultant, lecturer and writer
  • Organisation: 20Plus30

Profile

  • MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
  • A training course director at the Chartered Institute of Marketing
  • Visiting lecturer at the London Business School
  • Taught at the American University in London and Southampton Business School
  • Published a number of books, his latest being The 50-Plus Market
  • Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
  • Before running his own companies his career included working for IBM and PA Management Consultants
  • Passionate about: The different approach to communicate to the 50-plus market.

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.