My presentation at the aging2.0 event in London

I recently had great fun presenting at an event organised by aging2.0 and held at the Google Campus in London. Please have a look at the video and slides.

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Congratulations to Stephen Johnston who runs aging2.0. I love his entrepreneurial spirt and way of working. Most large ‘ageing’ organisations could learn a lot from watching the way and speed that he works.

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ageing, boomers, Dick Stroud, marketing
December 1, 2012

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

20 Plus 30

WHY DON’T YOUR CUSTOMERS BUY MORE?

Stefan Kolle 06/12/2024

ASK FOR THAT RECOMMENDATION

Stefan Kolle 29/11/2024

ARE YOU FEARLESS?

Stefan Kolle 19/07/2024

About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.