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My presentation at the aging2.0 event in London

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I recently had great fun presenting at an event organised by aging2.0 and held at the Google Campus in London.  Please have a look at the video and slides.

Congratulations to Stephen Johnston who runs aging2.0. I love his entrepreneurial spirt and way of working. Most large ‘ageing’ organisations could learn a lot from watching the way and speed that he works.

Picture of Dick Stroud
Dick Stroud
  • Occupation: Consultant, lecturer and writer
  • Organisation: 20Plus30

Profile

  • MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
  • A training course director at the Chartered Institute of Marketing
  • Visiting lecturer at the London Business School
  • Taught at the American University in London and Southampton Business School
  • Published a number of books, his latest being The 50-Plus Market
  • Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
  • Before running his own companies his career included working for IBM and PA Management Consultants
  • Passionate about: The different approach to communicate to the 50-plus market.

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.