As Jeff Jarvis commented social is not an application, it’s a layer, and as another comment put it “humanity is social…social peaks when humanity does”. But it was Seth’s comment that made me really sit up. He said:
It’s a rather good metaphor. And it reminded me of that design-thinking thing about how undervalued the abductive thinking (imagining what could be possible) that is typically taught in design, is in comparison to the inductive (based on directly observable facts) and deductive (logic and analysis, often based on past evidence) approaches that often characterises business school teaching. Nothing wring with the latter, but an over-reliance on framing the future through the lens of the past has missed opportunity written all over it.
Image courtesy
Original Post: http://neilperkin.typepad.com/only_dead_fish/2011/12/driving-by-looking-in-the-rear-view-mirror.html
