Are Early Adopters Temporary Ties?

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I posted a tweet yesterday inspired by the recent Details article on early adopters that generated a fair amount of conversation which was:

I then recently went through @padday’s presentation on social network design that provides some great examples of how relationships are scaled. In real life groups of friends are categorized in several different ways that overlays the strength of the connection in that connection.

In the context of business almost all customers start off as temporary ties, especially early adopters who are quick to move on once they’ve explored a product. This being the case the great challenge for organizations is how they can move temporary ties, to become weak ties, and possibly even strong ties, or evangelists as companies call them.

Thanks for reading and let me know if you have any thoughts.

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