Earned Media Planning

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Guest Post by: Matthew Rogers

In 2009 the smart guys at Nokia started to think about categorising and planning media according to how it was evolving. The “earned media” category  was a nice way to summarise all activities related to social networks and social media.

Dhiren, over the last year, had been thinking about earned media in more detail. What were the key components, processes and tools that might need to be taken into account?

His presentation below, originally delivered at the MediaPro conference last week, encapsulates his thoughts: