San Francisco weather is perfect this week, yes unusual for late Sept. Exhausted but a lot of things get done. Will be spending a lot of time here.
I realize I am texting more these days as it is faster and easier. Texting is one of our everyday activities, for the younger generation, it is the primary method to stay connected with friends. I have seen a couple texting each other even when they are in the same house. And some text while they drive, eat and even in an intimate situation. Imagine that?
It is also becoming a common tool for business as customer services. Airline texts me updates on flight status and that makes sense, as it is time sensitive. One significant strength of text messaging is its ability to remain unintrusive, particularly when we are in meetings or conference calls.
A company called StartTalking is making texting easier by allowing you to translate talk to text. You just talk to it, and have it sent what you say as a text. Likewise, when someone sends you a message, it will read it out. Is that a good idea? Are we turning text into phone calls? The thing is free of charge and once installed on your Android phone (and available soon for the iPhone and BlackBerry), it works quietly in the background and listens for voice prompts in order to activate.
The two prompts that are coming in this first iteration of the product are “computer” and “operator,” though in future versions you’ll be able to program in whatever word you want. It’s as simple as saying “operator: text message for (insert name of the receiver).” It confirms you want to send a message to that person, and then you just begin speaking. When you’re done talking, it runs that speech through conversion, and plays it back for you. Works like a voice mail. But other than when I am driving, it is defeating the purpose of texting. People do it most in classes and meetings when they can’t talk.
Texting is actually an interesting behavior that is affecting many aspects of our life. There is texting for customer service, texting for emergency, texting for social causes, texting for security and testing for seduction. It is now ubiquitous in our society. Think about the future of seduction and flirting, texting will be a perfect medium. Just add location based capability and a people matching algorithm.
I can see a bestseller book titled “100 Proven Techniques – Texting to Attract and Seduce?” Think about it, all it takes is one single funny text to makes one laugh and remember you. There is a whole new set of techniques in how often, what style, what teaser, when and that becomes your brand. You can’t overdo it, too much texting is bad. It is sort of like direct marketing, and sometimes you need a call for action. What we are looking at here is to tantalize and tease her/him. Bring out your brand personality and always leave her/him wanting more. Texting is a great seduction tool if you know the right techniques.
It is easy to envision using texting to engage audience in entertainment, particularly terrestrial radio to interact with live programs, a new revenue stream too. Local politicians can use this to drive engagement with constituents since people can use it to send complaints to their local councilors as most would not write a letter and make a phone call after the event.
Here is an innovative idea. You can build a business with this overnight. Starting a SMS–based training services. Whether it is for improving your general social skills, seduction skills, customer service skills, negotiation, self-improvement and even language skills etc. Or an SMS-based MBA? Anytime and anywhere. For $10 a month, you can learn new skills anywhere and anytime you want. And each session can be 5 min while you wait for your burger or 30 min while you wait for your flight to take off. I can come up with a list of 50 ideas to offer. May be this our next start-up incubation idea?
Image Source: Dan Zen