Business Marketer’s Secrets to Content Marketing Success

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Guest Post by: Andrew Spoeth

You’ve created a new white paper. Now what? Posting it on your website is just the beginning. It’s time to do more with less effort, and get the most out of every piece of content you create.

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. The webinar gave us several tips such as showing as the value of shorter web forms, how to repurpose content, and the describing the relationship between brands and media companies.

The webinar audience had a chance to send in their questions and the speakers made reference to additional resources – their top resources related to content marketing. We would like to share these with you here:

Joe Pulizzi

Founder of Junta 42

Ann Handley

Chief Content Officer, MarketingProfs

  • Content Rules, How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – by Ann Handley and C.C. Chapman (Wiley, Nov 2010)

Maria Pergolino

Director of Marketing, Marketo