Why PR's Future May Not Look Like PR

futurelab default header

Last year at SXSW, I handed over the panel I proposed to my former colleagues at Dachis Group (Social Business By Design). This year will be different. I’ve submitted a panel on why PR’s future may not look like PR.

The description:

When You Think of PR (Public Relations), your first impression may be of the silver tongued “flack” spinning a corporations’ news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer—the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off.

What I’ll Cover:

  1. What Is PR?
  2. How Is PR Evolving?
  3. The distinctions between communications, engagement and why it matters
  4. Measuring sentiment, share of voice and forms of participation
  5. Leverging social and other emerging channels in the management of a crisis


I work for a Public Relations firm (Edelman) with no formal background in what’s traditionally been called “PR”. I have a million ideas in my head about where this is all going. If you want to hear them, you’ll have to vote.

Image source: Stuck in Customs

Original Post: http://darmano.typepad.com/logic_emotion/2010/08/pr.html