Horror of All Horrors – Apple Might Be Appealing to an Older Demographic

I just love this snippet, from Power Lunch, where finance commentators meet a tech commentator, from CNET. Not much mutual understanding. What is a hoot is the worry that Apple might be trouble because it is appealing to an older demographic. Well done Apple I say.

Image source: SeenyaRita

Original Post: http://20plus30.blogspot.com/2010/06/horror-of-all-horrors-apple-might-be.html

Apple, demographics, Dick Stroud, grey
June 24, 2010

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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