Can the BP Brand Be Saved? The Logo Is Now the Symbol of the Worst Ecological Disaster in Decades.

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This BP mess is definitely an ecological disaster as well as a brand disaster of the century and it will take us decades to see the real impact. BP has lost half of its market value and there are even considerations for shareholder lawsuits on behalf of BP investors who have lost money because of the Deepwater Horizon oil spill.

Evidence is mounting that BP’s directors, officers and executives missed or ignored numerous ‘red flags’, which had they been addressed, may have prevented the disaster. These actions also exposed BP to criminal and tort liability, and subjected the company to adverse publicity. Years of investment in the brand equity is pretty much gone overnight. 

The brand now becomes a liability. Greenpeace launches a crowdsource logo design contest to publicize their cause. They are inviting professional designers and amateur designers to redesign British Petroleum’s logo and are getting an amazing response. The contest was launched shortly after Greenpeace climbers scaled a balcony above BP’s London headquarters to hang a giant flag bearing a reworked BP logo. The contest will run for six weeks, ending on June 28, 2010. I’ve picked a few that I like here.

The winning participants besides having their winning logo used in various Greepeace campaigns, they will get a day of training on a Greenpeace speedboat (not sure what that training it is), a design Masterclass with design agency Airside, or one of 50 goody bags (curious to know what’s inside).

The BP logo was designed by Landor and is featured as a blossoming flower on BP television commercials. Up until now, the design has been lauded by designers as a good example of a logo that reflects environmental responsibility. It is a pretty nice logo, but a pretty logo can only do so much these days in the age of transparency. Wonder how the original logo designers like the derivatives or are they participating in the contest.

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