B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy!
1. Increasing the Response to Your Email Marketing
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation.
2. Social Web Analytics
This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse.
3. The New Rules of Viral Marketing
Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free. The marketing strategy ebook offers insight from new media experts as well as viral marketing success stories.
4. Effective Internet Presence
This online marketing strategy ebook includes helpful tips for leaving comments on industry blogs, leveraging social networking channels, and writing articles for directories. For beginners, it provides a detailed, step-by-step guide for starting to develop an online presence.
5. Introduction to Good Usability
Here, author Peter Conradie shares common web design interface elements and mistakes people often make with them. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites.
6. The News Rules of Outsourcing B2B Marketing
This B2B marketing strategy ebook discusses how organizations can benefit from marketing consultants. It includes tips for indentifying the best consultant for a B2B organization, proving ROI and leveraging online marketing more effectively. Plus, it provides insight on the future of B2B marketing.
7. Seven Infectious Diseases of B2B Marketing – and Their Cures
B2B marketers can discover the top 7 problems passed along from organization to organization as marketers switch companies, as well as their solutions. Problems identified by author Kathryn Roy include producing glamorous collateral pieces without analysis and creating campaigns with overly aggressive customer calls to action. Other issues include focusing too much on execution and failing to properly plan.
8. The New Rules of Sales Enablement
This sales and marketing strategy ebook provides best practices and tips for empowering sales teams for success. Author Jeff Ernst discusses how ensuring salespeople are able to have valuable conversations helps buyers advance through the buying process. He also discusses why, in an economic crisis, it is even more important to invest in the education of sales teams.
9. Five B2B MarCom Strategies to Increase Sales Now
This ebook from Dianna Huff of DH Communications is designed to help B2B marketers develop strategies for marketing messages and campaigns that will resonate with customers — no matter the communication channel. Topics discussed here include understanding a target audience and clarifying campaign objectives.
10. Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies
Kranz Communications presents this ebook for B2B marketers who offer complex or abstract products or services. Author Jonathan Kranz argues that the more complex an offering, the more valuable case studies can be to generate leads. Marketers can learn case studies best practices, including how to write effective headlines and subheads.
11. Marketing Mismatch: When New Won’t Work With Old
In this marketing ebook, Seth Godin discusses the emergence of newer strategies including social media and brand monitoring, and how they can be applied to current business models. B2B marketers can gain 10 tips for effectively merging the old with the new.
12. Rolling Thunder: Powering Momentous Market Launches
This interactive ebook, complete with an introductory video from the author, is presented by marketing firm PeopleWhoKnow. B2B marketers can learn to swap traditional product launch practices, such as press releases and events, for a series of customer interactions including market testing, social media involvement and sales momentum programs
13. The High-Tech Direct Marketing Handbook: 65 Tips on B2B Demand Generation
B2B marketers can discover 65 techniques for generating more leads in this ebook from marketing agency Connect Direct. The book offers tips for increasing response rates, lowering cost per lead, converting more leads to opportunities and more.
14. Marketing [M.O.] Strategic Marketing Process
This ebook illustrates how to tie marketing and sales to business strategy to improve performance on a long-term basis. Offered by Moderandi Inc., the book discusses competitive positioning, sales management and marketing ROI using charts, graphics and short copy.
15. 5 Steps to a White Paper that Pulls in the Perfect Prospect
Ten Ton Marketing offers this ebook to show how white papers can be used as an effective B2B lead generation tool. B2B marketers can learn to deliver relevant and valuable information to turn prospects to buyers, create attention-grabbing titles and increase registration rates.
16. The Definitive Guide to Lead Nurturing
Marketo’s 40-page ebook about lead nurturing shares best practices and worksheets for calculating ROI and measuring the impact of nurturing done well. It covers an overview of lead nurturing, describes basic and advanced lead nurturing concepts, and finishes with examples and worksheets to measure the ROI of lead nurturing.