10 Strategies for Building a Credible Sustainable Brand

• Occupation: Principal and Chief Strategist
• Organisation: Fruitful Strategy

Profile

Jennifer is a brand and customer strategy veteran whose passion is helping businesses make meaningful change in the world. She currently runs Fruitful Strategy, a consultancy that creates values-driven brands and experiences. Prior to Fruitful, Jennifer worked at Prophet Brand Strategy leading large-scale, global engagements in brand positioning, customer experience and loyalty vision design. Over the past 20 years, Jennifer has consulted to a range of clients including Microsoft, United Healthcare, NCR and a host of growth-oriented mid-size firms. During that time she has also held client-side roles in marketing and business intelligence. Jennifer has been quoted in publications such as Fast Company and Investor’s Business Daily, and is a room-filling speaker at forums like ad:tech, OCLC and corporate events.

Blog(s)

• Fruitful Strategy

Twitter: @jennrice