10 Strategies for Building a Credible Sustainable Brand

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I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I’ll never again agree to develop an hour’s worth of new content with 1 week’s notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:

 1. Be proactive

2. Be transparent

3. Know your limits

4. Be relevant

5. Borrow credibility

6. Leverage brand strengths

7. Create a brand strategy

8. Be consistent

9. Educate

10. Engage

This list gives some good fodder for future blog posts, so stay tuned.

Image source: http://www.flickr.com/photos/cobalt/292888228/

Original Post: http://brand.blogs.com/mantra/2009/11/10-strategies-for-building-a-credible-sustainable-brand.html