Content and Community

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I spoke at the Oktoberfest Innovation Seminar (organised by the smart folks at Brainjuicer) in Munich at the end of last week, sharing the bill with the HerdmeisterDavid from Ag8, Simon Blyth at IDEO, and John Kearon (Chief Juicer). It seems there’s much talk of the death of this and that, so I chose to do my talk on the opportunity I see for content owners and producers in a connected world, if they think in the right way. Some of the points (and a few of the slides) will be familiar to regular readers of this blog, but there’s also some new stuff and I was keen to include a selection of examples I think exemplify what I talk about. I thought it might be useful to share it here, so here it is.