The Generation Gap Is Not What It Was

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A new report from Pew that looks at issues surrounding the “generation gap”. I will not attempt to summarise the reports findings – it contains lots of charts, tables and stuff.


One table in particular made me think because it illustrates how age is only one of the factors affecting how people respond. I was struck by the:

  • Similarities of views in the age range 30-64
  • Big difference that race makes to people’s views
  • How a person’s education trump all of the other factors

I have already mentioned it before but you should also make sure you have a look at Pew’s researched titled: “Growing Old in America: Expectations vs. Reality.

I am not sure how as a marketer you can apply the results but it makes fascinating reading.

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