What Happens to Creative Ideas?

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by: Karl Long

The best and most creative ideas are often based upon utter simplicity and beauty. All of us have seen elegant solutions and I know i’ve had experiences in companies where people have asked “why can’t we create a solution like that” pointing at a design led company. I think it’s because often people don’t trust their intuition, and they delve into our head to try and make it better, more accessible, dumbed down. What do we end up with? Something inelegant, homogeneous, serving everyone, and delighting no one.

Here’s another example, an oldie but a goodie: What would the iPod Packaging look like if Microsoft designed it.

Original Post: http://experiencecurve.com/archives/creative-ideas