Top 10 Super Bowl Ads Named

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by: Roger Dooley

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers’ EEG activity to gauge both emotional and cognitive responses to ads. In addition, they collect questionnaires before and after the ads are viewed.

1. Bridgestone / Taters – 5.04
2. Coke / Heist – 4.62
3. Pixar / Up – 4.40
4. CareerBuilder / Tips – 4.40
5. Budweiser / Clydesdale Circus – 4.39
6. Universal / Fast and Furious – 4.37
7. GE / Scarecrow – 4.29
8. Taco Bell / Overrated – 4.28
9. Pedigree / Crazy Pets – 4.23
10. NBC / LMAO – 4.20

The number following each ad is what Sands calls the Neuro-Engagement Factor (NEF).

The worst scoring ad in 2009 was E-Trade’s Talking Baby ad, which scored a mere 2.61 on the NEF scale. Sands attributed the poor showing, at least in part, to the fact that a similar ad had been running throughout the preceding year.

Check out the complete comparative scoring of the 2009 Super Bowl ads at sandsresearch.com.

Original Post: http://www.neurosciencemarketing.com/blog/articles/top-10-super-bowl-ads-named.htm