Social Marketing Down on Hype Cycle Graph

futurelab default header

by: Ilya Vedrashko

Seems like social marketing is plunging into the trough of disillusionment on the Gartner’s hype cycle graph, with a couple of recent reports showing marketers are getting sick of Web 2.0 (the table above is from a survey of 643 marketing execs by Anderson Analytics, "MENG Marketing Trends Report 2008").

Original Post: