As announced before, one of the ways to celebrate our 1000 days blog anniversary is the launch of a report in which we reconsider the advertising industry.
Written by Alain Thys and Stefan Kolle, the report dives into the growing disconnect between what advertising agencies offer, and what their clients are looking for. Client needs are consistently ignored. Agency operations are “out of synch” with global business realities. Statements by agency leaders lack authenticity.
Reconsidering The Advertising Industry is a 60-page conversation starter that dissects the challenges of an industry in disarray. Based on this analysis, it offers remedies which agency leaders can apply to future-proof their business. And for visionary executives, ten agency positionings are presented which we believe will have above-average chances of success in the emerging advertising marketplace.
To see the free slideshare version, and buy the report, please go here: http://www.futurelab.net/agencyreport
