Reconsidering the advertising industry (by A.Thys & S.Kolle)
With ad-spend growth predictions of -1% to -10% many agencies will suffer. Only those with strong customer relationships and a unique position will survive. But with an industry NPS of -21%, many won't make the grade.
Reconsidering the Advertising Industry is a 50-page report which steps back from the current recessionary pressures and looks at the broader challenge sin the client-agency relationship. It looks at what clients want, and what agencies aren't delivering. But also what they can do about it.
And for those agencies which are willing to truly commit, it offers strategies, tips and visions for future growth and profit that are sustainable in tomorrow's market. Recession or not.
We want to start a conversation about the future of the advertising industry. We'd like you to be part of it.
