Recession Winners and Losers

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by: Dick Stroud

The UK’s Chartered Institute of Marketing has just published it survey that gives a measure of how UK marketers are thinking about the future. Bottom line – not with much enthusiasm.

The most interesting thing was their opinion on the types of marketing activity they expect to be using more/less in the coming 12 months.

The winners – in order

Online (whatever that means)

The losers – in order

Internal marketing (whatever that is)

From talking to guys in media agencies I reckon that CIM has got it right about the main winner. Online is doing well – for now.

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