by: Mark Rogers
David Armano of Critical Mass, author of an excellent blog on social media – what he calls micro interactions – gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.
(P.S. Because I couldn’t figure out how to work the CallBurner software the conversation ends with a namecheck for French philosopher Jean-Francois Lyotard – coiner of the term “grand narratives” – whose idea of “petits récits” has some resonances with David’s micro interaction idea).
Original Post: http://www.marketsentinel.com/blog/2008/10/measuring-social-media-3-podcast-interview-with-david-armano
