Car Buying – More Economics than Aesthetics

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by: Dick Stroud

RIAS is a successful UK insurance company that targets the over-50s.

An omnibus telephone survey of 500 over-50s, conducted in September, showed that people’s fears about finances are causing a significant shift in preferences and patterns of behaviour when buying a new car.

The poll revealed that 32% of over 50s in the UK would choose their next car based on its petrol consumption efficiency. Low emissions (13%) and safety features (12%) are way behind in importance.

The result that should send a shiver down the spines of car dealers is that 50% of the group will not be changing their car for the foreseeable future.

As always, this stuff is interesting, but would give far more insight if compared with younger people attitudes.

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