by: Dick Stroud
RIAS is a successful UK insurance company that targets the over-50s.
An omnibus telephone survey of 500 over-50s, conducted in September, showed that people’s fears about finances are causing a significant shift in preferences and patterns of behaviour when buying a new car.
The result that should send a shiver down the spines of car dealers is that 50% of the group will not be changing their car for the foreseeable future.
As always, this stuff is interesting, but would give far more insight if compared with younger people attitudes.