by: Sigurd Rinde
When I discuss a new venture (and I have been involved in a few) with marketing-well-versed "business-persons", one of the first things they do is to draw a pyramid on a napkin (funny how these things always happens in restaurants…):
That’s when I flip the napkin and draw this:
I tell him/her that our product is cutting-edge (as they tend to be for most startups) and that we in fact will go for the tip of the pyramid, the bottom one.
That’s where the "radical" chaps/gals are. The not-so-stuck-in-the-past people. Those I can connect with. Because with no connection, no conversation, no fun, no partnership, no business.
And if you think about it, suspect that’s where Mr. Dell, Mr. Gates and most others of such stature started out.
Then they drift towards the top, like driftwood towards the surface. Just ask Jeff Jarvis if not that metaphor could be applied to Mr. Dell!
Cutting-edge product – go for the bottom tip.
People’s attitude matters, titles does not.