A New Era in Qualitative Market Research: Download Our Latest White Paper

We first spoke about this in an earlier post. Some people think that the the internet and qualitative research make unlikely bedfellows. But at FreshNetworks, we think that qualitative methods are set to exploit the way we use the internet, and specifically online communities, to share opinions and information. Though later to the table than their quantitative counterparts, applying qualitative principals online opens up exciting possibilities, with benefits for brands and consumers alike. We’re exploring these issues in this new white paper, Online Customer Communities: a new era in qualitative market research.