49% of UK Shoppers Report Switching Brands After Googling

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by: Mark Rogers

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

Original Post: http://www.marketsentinel.com/blog/2008/04/49-of-uk-shoppers-report-switching-brands-after-googling