by: Idris Mootee
Is Social Innovation such as Kiva ready for prime time? (Kiva offers peer-to-peer micro-loans, and Thamel.com facilitates in-kind remittances from the Nepalese Diaspora to family members back home.) These innovations are primarily powered by the rise of social networks and these networks grow and transform into active, collaborative communities. In a couple of years, we should anticipate massive change through emergence of these networks. At some point, suddenly and surprisingly a new system emerges at a greater level of scale. Let’s not get too much into the theory.
These social ventures must also understand the fundamentals of market orientation and business economics. There needs to be a big enough market that will pay enough money to make the business financially viable and sustainable. No matter how well meaning this higher ground was, if it didn’t make a good product or a good user experience that was competitively priced and easy to use, no one would buy/use it, and moreover, no one would notice your message. That is why they are called social ventures — they need to be treated like any business ventures. Watch out for the next generation of Social Ventures, unlike the past, these are started by smart young MBAs (not the power hungry types) with a mission and a strong market focus, powered up exploding social connectivity and new capital that wants to see change.
There were a few health-related enterprises started the last two years. Sprinkles Global Healthcare Initiative from Canada manufactures sachets of micronutrients for home fortification of foods to improve the health of women and children. Claudia pointed out that micronutrient deficiency is a factor in over 2 million deaths per year- more than malaria- and affects over 750 mm children. MDF is estimated to reduce GDP by at least 2% in developing countries, and is the #2 global health priority after HIV/AIDS according to the WHO.
There’s the Whirlwind Wheelchair International, which is one of the original appropriate technology initiatives targeting health care needs in developing countries, started by SFSU design star Ralf Hotchkiss. Whirlwind is implementing a franchise model of locally owned workshops that produce robust high-performance wheelchairs that enable the disabled to participate in economic and social activities in developing countries. Their vision is to make it possible for every person in the developing world who needs a wheelchair to obtain one that will lead to maximum personal independence and integration into society. In order to fulfill this mission, WWI seeks to give wheelchair riders a central role in all of its projects and activities. You’ll be amazed at what Whirlwind’s wheelchairs can do.
Don’t you want to have a Kiva Mastercard? I definitely want to get one. That’s the power of social innovation. Every enterprise should have more than one bottom line. There’s always the Financial Bottom Line. The business operates like a for profit enterprise by selling goods or services to its customers and should make a decent return on capital investments. The Social Bottom Line is about achieving balances between its financial mission with a clearly defined social mission. There are a lot of opportunities at the bottom of the pyramid.
The same holds true for healthcare delivery strategies in the U.S. (which is messy today) as much as the developing world. More innovation effort is needed to look at viability of business strategies that engage the bottom of the pyramid and draw on user-inspired innovations to deliver tangible value to consumers.