Survey: Nobody's Green Enough

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by: Ilya Vedrashko

The inconvenient truth brought to you by the Interbrand’s Brandjunkie survey: "When asked about which brands were really serious about sustainable development, brandjunkies offered a resounding, and—perhaps you may want to sit down for this—surprising consensus. Who is really going green? Answer: NOBODY."

On the other hand, 74% of the 2000 respondents come from marketing, so it’s not horribly representative.

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