Russian Gmail Ad: Killer Paper Prototyping

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by: Ilya Vedrashko

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).

Speaking of Google and the Iron Curtain, check out (.by is for Belarus), a project where a cybersquatter
an enterprising individual who created a bannerized version of the
search engine’s home page. Another google that’s not Google is