The greying of Mickey Mouse

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by: Dick Stroud

A short supply of kids but a plentiful supply of oldies means if you are Walt Disney you need to take some drastic action.
With Japan’s birthrate in decline, Disney has accepted the stark
economics of the new market: the largest group of customers with the
money and the time to spend a day on Splash Mountain or Pooh’s Hunny
Hunt is mostly retired.

To entice this burgeoning segment of
society on to the rides the company is offering a cut-price season
ticket for the over-60s and has made older people the park’s new “core

This got me to thinking of what other kids products
might be re-positioned for their grandparents. Baby buggies morph into
wheelchairs? I wonder what the makers of Barbie Dolls will do?

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