Trend: Neuroscience Infiltrates Society

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by: Roger Dooley

As we understand more about the workings of the brain, neuroscience is
starting to impact diverse areas of society. Over time, it will
probably touch many more. This has been acknowledged by the Neurotechnology Industry Organization in their Top 10 Neuroscience Trends of 2007.
While the news release doesn’t specifically mention neuromarketing, it does cite neuroeconomics and neurolaw, among others:

Neuroscience infiltrates society: From neuroeconomics to neuroesthetics
to neuroethics and neurolaw, the influence of neuroscience on society
continues to grow.

Other Top 10 Trends include
advances in neuroscience tools like neuroinformatics and neural circuit
analysis; neuroimmunology; spinal cord regeneration studies, and
neurogenesis as a treatment for mental disorders. The list also
included growing momentum for the $200 million/year National
Neurotechnology Initiative; this will funnel federal R&D money into
a variety of neuroscience initiatives.

The Neurotechnology
Industry Organization (NIO) is a trade association which
represents companies involved in neuroscience, including such diverse
specialties as drugs, devices and diagnostics, brain research centers,
and advocacy groups.

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