by: Eliane Alhadeff (via Business & Games)
A new Canadian online digital magazine, Second Slice, focuses on issues of marketing in virtual worlds (click here to download)
According to its publisher and VP at One Up Marketing, Mario Parisé. Second Slice is “an attempt to give marketers who are active in virtual worlds a stronger and more unified voice. It all got started when the more mainstream business press decided to go on a Second Life bashing spree, ridiculing marketers and businesses going in-world.”
The goal is to foster discussion and debate that takes marketers, as an industry, and as people, to entirely new levels that we cannot even foresee.
First Issue Contributors
Sarah “Intellagirl Tully” Robbins has pitched in an article on how virtual worlds fit into the big picture of Web 2.0.
Kate Trgovac is contributing a multi-part series on what marketers can and must learn from indigenous fashion designers in “Our New Competition”.
and One Degree – Internet Marketing Insiders
Original Post: http://elianealhadeff.blogspot.com/
