The Experience Is The Product

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by: Karl Long

Peter Merholz of Adaptive Path has just posted a presentation on the topic “The Experience Is The Product” on slideshare, even better he has synced the recording of him presenting this in the UK. In this presentation Peter does a great job of explaining that the experience is everything, it’s the branding, it’s the marketing, and how often our approaches to design screw this up.

Peter will hate me for doing it because he tried to do the whole presentation without mentioning the ipod, but of course he had to, because it’s the best example of experienced centered design out there.

One thing I’ll add is that when people say “experience design” or “experienced focused design” a lot of people think “sensory orgy” or the “wow”. But it’s not about the wow, it’s actually about focusing on the broader experience beyond the product, beyond the use of the product, the system if you like. The experience is the system is probably another way of saying it. Way back in 2003 I wrote a post that is somewhat related called “Thinking Outside the Product

You might also find this presentation interesting from Marc Rettig on the history of interaction design which illustrates the transition from task focused design to design that takes into account the broader experience.

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