Brand Experience Through Game Peripheral

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by: Ilya Vedrashko (via Business & Games)

Porsche 911 Turbo S wireless force-feedback wheel for PC and PlayStation3 is "the original reproduction of a 911 leather steering wheel [that] gives you the genuine Porsche feeling," is licensed by the car make

The "hand stitched leather wheel" is "manufactured according to Porsche quality standards" and is "available through Porsche dealers" and at this web shop for $350, which, as SciFi blog aptly put it, is expensive, but it's still probably the only thing you can afford from Porsche."

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