The 4 C's of Blogging

futurelab default header

by: David Armano

I originally wrote the "4 C's of blogging" back in June of 2006.  I expanded upon them in my "Conversation By Design" presentation and most recently referenced them in an interview with Crains.  So I thought it might be a good idea to put together a post with the highlights for what it takes to create a great blog experience (in my opinion). 

Click image to enlarge.

They are:

Anyway, that's what's worked for me.  And the tactics evolve—for example, I use Twitter these days for keeping up with my community.  So what works for you?

Original Post: