The Techy 50-plus

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by: Dick Stroud

This Reuter’s article is an interesting reflection on the 50-plus and their tech literacy.

If you are interested in jazz and blues music then the recording company Blue Note might mean something to you. It means nothing to me.

It appears that by the end of August the label will have revamped its Web site to become a social network and digital music store for fans of jazz and blues, rather than its current format – a simple promotional site.

The core age demographic of its customers is 35-54. Not a group that most marketers associate with digital downloading and social networking.

According to the Ipsos TEMPO survey, adults beyond the age of 34 make up about 40% of all paid-for downloaders — twice the proportion that teens account for. They also download more songs than average: nine per month compared with the average five across all generations.

The generation gap is similar for music subscription services, where 35- to 54-year-olds represent 45% of those who exclusively use paid streaming or subscription-based music services. Interesting.

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