The 12 Types of Ads

by: Karl Long

1. the demo – “stain remover”
2. show the problem – “i’ve fallen and I can’t get up”
3. symbolize the problem – cold symptoms turn person into ogre

4. symbolize the benefit – laxative and old faithful
5. comparison – sh
6. exemplary story – the vw crashing ad
7. benefit causes story – Axe effect
8. testimonial – real people losing weight
9. ongoing charecters or celebs – Taco bell dog, or cavemen
10. associated user imagery – people you want to hang out with, nike
11. unique personality property – apple genius commercials, or dyson for the vaccuum
12. parody or borrowed format – geico small house ad

see the video here on Slate

I wonder where viral falls into this? Where would the Ka’s Evil Twin fall? Or the Eppy Birds diet coke and mentos experiment? I think the Smirnoff Tea Partay is pretty much the “parody or borrowed format”.

Sorry for the dashed off post, i’m just getting ready to leave, but I thought this was very interesting.

Original Post: http://experiencecurve.com/archives/the-12-types-of-ads